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In a recent exchange on X (formerly Twitter), Elon Musk responded to a post by Donald Trump Jr. regarding MSNBC’s potential sale, asking, “How much it cost.” This interaction has ignited discussions about Musk’s interest in acquiring the network.

Background

Donald Trump Jr. shared a post about Comcast’s plans to spin off several cable networks, including MSNBC, due to declining ratings. He tagged Musk, suggesting, “Hey @elonmusk I have the funniest idea ever!!!” Musk’s reply, “How much it cost,” quickly went viral, drawing parallels to his 2017 inquiry about Twitter’s price, which eventually led to his acquisition of the platform.

Comcast’s Strategic Shift

Comcast has announced plans to spin off several cable networks, including MSNBC, E!, CNBC, USA, Oxygen, SYFY, and the Golf Channel, into a new publicly traded company. This move aims to focus on brands like NBC and Bravo amid declining ratings for the mentioned networks. Brian L. Roberts, Comcast’s chairman and CEO, stated, “When you look at our assets, talented management team, and balance sheet strength, we are able to set these businesses up for future growth.”

Public Reaction

The exchange between Musk and Trump Jr. has led to widespread speculation among X users. Many recall Musk’s previous interest in Twitter, noting the similarity in his approach. Some users humorously suggested rebranding MSNBC as “MXNBC” under Musk’s ownership.

Potential Implications

While Musk’s comment was brief, it has sparked discussions about the potential for him to expand his media holdings. His acquisition of Twitter demonstrated his willingness to invest in media platforms, leading some to consider the possibility of a similar move with MSNBC.

Elon Musk’s inquiry into MSNBC’s cost has generated significant buzz, reminiscent of his previous acquisition strategies. As Comcast restructures its media assets, the prospect of Musk entering the cable news arena adds an intriguing dimension to the evolving media landscape.

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